brand systems build makes web updates smooth sailing
About the work
Client Design Lead for modern smart lockers
OneDayOne Marketing Agency worked with some of the largest smart locker brands in North America. For Modern Smart Lockers, we we’re managing brand targeting leading to extensive asset organization allowing our strategy builds to speed up and asset creation (and updating) to streamline.
Brand Audit & Renewal
In the first months with the brand, I recognized their desire for visual evolution. I was able to identify three brand phases up to that point and realign them based upon what phase the content aligned with.
Systems & management
I built out Notion processes for organizing and handling 500+ assets spanning projects, education, and web design, allowing us to quicken our strategy alignment.
Audience targeting
Through asset alignment and brand auditing, we were able to identify what client groups weren't getting enough touches, allowing marketing and content-creation to align further.
About the work
When I came to Modern Smart Lockers as an agency contractor, I was faced with three brands trying to be one. Each the same product, same fonts and colors… but entirely different visual languages. I was put there to build webpages from templated blocks and continue this evolution of the brand. Punchy, loud, Not Your Boring Gym Lockers. But the reality was, so much of the brand had gone on with no organization that taking a step back and realigning to what they were actually trying to say was the first big step needed.
From there, I was able to determine three phases that aligned to different customer profiles, allowing us to tap into different brand messages depending on who we were talking to.
When it came to an international acquisition, we needed to quickly align photos and content across 500+ assets. The systems I put into place during my audit and systems build allowed us to do everything in one go – adjusting, not re-doing.
Building brand systems and making established ones shine since 2019.
ATLANTA | NEW YORK | PARIS
2026 | Designed by Mary Bergeson | All Copyrights to the respective holders.
Icon is Louise Bourgeois “Arch of Hysteria” credit Sotheby’s Contemporary Evening 2019