Retail campaign production across languages, markets, and channels
About the work
Visual Designer, Contract For T-Mobile Corporate
Metro by T-Mobile needed consistent, high-volume campaign creative deployed across thousands of physical retail locations and multiple languages, without breaking brand consistency.
Leading Retail Placements
Led design for 4,000+ Walmart retail placements nationwide as part of Metro's national retail program.
Multilingual Campaign Adaptation
Adapted campaign creative across English, Spanish, and Mandarin while maintaining brand consistency across every market.
Cross-Team & Partner Collaboration
Collaborated with motion teams on video advertisement and designed joint-campaign assets with Amazon and Apple brand partners.
About the work
I led design for 4,000+ Walmart retail placements nationwide as well as designing campaign creative across English, Spanish, and Mandarin. I was a key contributor to the OOH work for the award-winning NadaYadaYada campaign, as well as nationwide and LATM campaigns. I collaborated with motion teams on TV, streaming, and digital advertising, as well as working directly with account owners and on joint campaign assets with Amazon and Apple brand partners.
I contributed high-volume corporate-level marketing and retail design at a national scale, aligning tight brand guidelines to multiple strategic targets.