High-Volume Production Across Multiple Sub-Brands, Built From Concept Direction
About the work
Brand and Production Designer For AFMKTG, Client: Blue Heron Homes
I came on as a production design contractor working primarily with Blue Heron Homes, a high-volume real estate brand with three to four sub-brands under it, each needing its own OOH and digital marketing assets under tight, sub-brand-specific guidelines. I led the ground-up build of one of those sub-brands, OASI, from creative direction through launch.
Concept-Driven Brand Build (OASI)
Given the existing sub-brands and a creative brief — "old Las Vegas" and "oasis in the desert" — I researched direction, developed options, and built out the full brand from client feedback through to launch.
High-Volume Multi-Sub-Brand Production
Produced OOH, digital advertising, flyers, posters, and billboards across three to four sub-brands simultaneously, each with its own tight brand guidelines requiring detail-level adjustment.
Interactive Map Illustration
Independently designed large-scale interactive UI map illustrations for the development, solo from concept through final art.
Wordmark Exploration
Direction 1: Old Las Vegas
Direction 2: Oasis in the Desert
Illustration
Building brand systems & making established ones shine since 2019.
ATLANTA | NEW YORK | PARIS
2026 | Designed by Mary Bergeson | All Copyrights to the respective holders.
Icon is Louise Bourgeois “Arch of Hysteria” credit Sotheby’s Contemporary Evening 2019